Charlotte has great food. Not everyone knows it yet.

Charlotte has no shortage of great food — but a lot of it never makes it past the people who already know about it.

That's the gap Gente is trying to close. We work with independent restaurants to shoot photo and video content, then put it in front of our Instagram audience so more people actually see what you're doing. One of our local creators handles the visit, the shots, the whole thing — you just run your kitchen like normal.

Own a restaurant, cafe, or food spot in Charlotte? Send us a DM on Instagram, @gente, with the word CHARLOTTE, and we'll take it from there.